Our Story: From Banking Boardrooms to India’s Retail Streets

It all started on a rainy afternoon over steaming cups of coffee. A few old friends — once classmates, now well-settled professionals in the banking industry — reunited to catch up, reminisce, and reflect on what lay ahead.

What began as casual banter soon turned into something more. Ideas started flying across the table. Some proposed venturing into the fast-moving consumer goods (FMCG) space, while others were drawn to the exciting world of artificial intelligence. But amidst the debates and dreams, one common thread emerged — India.

We all agreed: India is where the future of retail lies. With our roots deep in banking and finance, we had seen firsthand how robust economic growth is often built on the back of strong credit expansion. Retail, we believed, wasn’t just about selling — it was about enabling. Empowering everyday people. Fueling aspirations.

We knew we had to start small. And so began weeks of calls, brainstorming sessions, and quiet excitement. Friends from different walks of life — some from banking, others from diverse industries — joined hands. Within a month, our venture was up and running.

But this is just the beginning.

As part of our long-term vision, we aim to expand into other verticals within retail — particularly apparel and consumer durables. Beyond retail lending, we understand that a country on the brink of an economic explosion also needs strong support systems for innovation and entrepreneurship.

That’s why we’re also building a platform for startup funding — through private equity and venture capital — to become true partners in the growth journey of Indian entrepreneurs.

We believe the next big story will be written by those who dare to dream, and we are here to enable those dreams — with capital, with insights, and most importantly, with heart.